How to Choose the Right Categories for Symbol Creative Awards
At Symbol Creative Awards we celebrate excellence in marketing, advertising, and communication. With a variety of categories reflecting the nature of the industry, finding the right ones is crucial for showcasing your efforts and the impact of your work.
Follow these steps to choose the right category for Symbol Creative Awards confidently. Elevate your submission and make it stand out.
1. Define the purpose of your project
Begin by understanding what your project is all about, who it's for, and what makes it special. Think about what makes your work unique and stand out from the rest. Then, pick a category that really captures the heart of your project, so you can show off its creativity and innovation. Remember, this focus should highlight the amazing aspects of what you’re doing!
2. Explore the Symbol Creative Awards categories
At Symbol Creative Awards, we offer a comprehensive selection of categories, showcasing the latest trends in the industry. They are organized into groups and tracks, making it easier for you to select the right ones for you.
We'll share more details about the tracks to help you find the perfect category:
- Traditional Media — honoring timeless creativity through visual and audio storytelling.
- Craft — recognizing the artistry and technical execution of creative ideas.
- Design & Branding — celebrating exceptional design work that builds brands and drives engagement.
- Digital & Social — rewarding innovative content that thrives in the digital world.
- Integrated Campaigns — showcasing cohesive creativity across multiple platforms.
- PR — highlighting impactful public relations efforts that shape brand perceptions.
- Engagement — focusing on campaigns that foster meaningful interactions.
- Creative Strategy — honoring innovative approaches that connect brands and audiences.
- Branded Content — celebrating creative storytelling in all its forms.
- Experiences — recognizing immersive campaigns that elevate brand perceptions and customer journeys.
- Creative Impact — honoring work that drives social change and creates a positive impact.
- Agencies & Teams — highlighting the efforts of the team behind exceptional campaigns.
- People’s Choice — empowering the public to celebrate standout creative work.
If you want to find out more about the categories, rules, and criteria, claim your free entry kit.
3. Align with judging criteria
Symbol Creative Awards ensures objectivity and transparency by evaluating entries based on creativity, innovation, and best practices. Three primary factors are used to score entries, ensuring an objective and transparent evaluation.
For Traditional Media, Design & Branding, Digital & Social, Integrated Campaigns, PR, Engagement, Creative Strategy, Branded Content, Experiences, and Creative Impact:
- Creative concept — 40%;
- Execution — 20%;
- Impact & results — 40%.
For Craft:
- Creative concept — 30%;
- Execution — 40%;
- Impact & results — 30%.
For Agencies and Teams:
- Concept — 40%;
- Creativity & innovation — 20%;
- Achievements & results — 40%.
For Individual Achievements:
- Professional expertise & impact — 40%;
- Creativity & innovation —- 20%;
- Achievements & results — 40%.
Consider how your project aligns with the criteria above. Does it fit one group of criteria better than another? This will further help you make your choice about the right track and category.
4. Consider more than one category
Does your project fit more than one category? Consider submitting it in more than one category if your work features diverse elements. For example, a campaign might excel in both Engagement and Creative Strategy. Submitting in more than one category increases your chances of recognition. Just make sure that the category is relevant and don’t copy-paste the exact same text, but rather, highlight the elements that fit the category description.
5. Don’t miss People’s Choice Awards
Give your project a spotlight with the People’s Choice category. This award allows the public to vote for their favorites, providing an opportunity to rally your audience and gain widespread recognition. Plus, entry is free with one jury-evaluated submission.
6. Book a free consultation with the Symbol Awards team
Still unsure which category best fits your work? Our team is here to help, so book a call. Reach out to us for tailored category recommendations, especially for new or niche categories. We’re also available to assist with any queries related to the submission process, judging criteria, or this year’s updates. Let us help you position your work for maximum recognition.
7. Are you ready to showcase your creativity?
Submit today and make your mark with the Symbol Creative Awards.
