Celebrating creativity and its power to inspire, brought to life through timeless images and sounds.
Film
30 Seconds & Under
Film content with a duration of 30 seconds and under.
31 to 60 Seconds
Film content with a duration between 31 and 60 seconds.
61 Seconds to 5 Minutes
Film content with a duration of between 61 seconds and 5 minutes.
5 Minutes & Over
Film content with a duration of 5 or more.
Behind-the-Scenes Video
An exclusive look at the creation process, offering insight into the production, and creative decisions, and revealing the effort and collaboration behind the final product.
Corporate Video
Video content that highlights an organization's or a brand’s identity and mission.
Documentary
Film content that shines the spotlight on real-world topics, applying creativity to present facts and insights.
Immersive 360 Video
Visual content that creates an immersive experience for the audience through impactful storytelling and a dynamic environment.
Music Video
A short film or a video created to accompany a song, combining music with imagery to enhance the narrative, mood, or artistic concept.
Out-of-Home Film
Promotional film content specifically created to be shown outside of the home, including at festivals, sporting events, in stores, etc.
Product Video
Video content that highlights a product's features and benefits to convey its value.
Print
Brochure
Printed brochures that effectively communicate a brand message, product, or campaign through engaging design and content.
Commercial Publications
Books and magazines designed to promote a brand or a product.
Flyer & Leaflet
Single-page printed materials designed for quick, impactful communication of information or promotions.
Fold-Out Print
Print pieces featuring creative fold-out designs that enhance storytelling or functionality.
Infographic
Print infographics that present data or complex information in a visually clear and engaging format.
Interactive Print
Print materials incorporating innovative technologies such as AR, downloadable apps, AI, QR codes, and 3D printing, tactile features, or interactive content such as puzzles and word games to engage audiences.
Invitation
Printed invitations for events, showcasing creativity, detail, and anticipation-building design.
Menu
Well-designed menus that enhance the dining experience through clear, visually appealing layouts.
Publication for Good
Books and magazines created for non-profit organizations, charities, public sectors, or NGOs, and used to deliver an important message or raise awareness about a cause.
Outdoor
3D Billboard
Billboards incorporating 3D elements or designs to create a visually dynamic and engaging outdoor advertisement.
3D Projection Mapping
Use of projection technology to transform surfaces, such as buildings or outdoor objects, into immersive 3D displays for impactful storytelling.
Aerial Banner
Messages displayed in the sky through banners towed by aircraft, delivering impactful visibility in outdoor environments.
Ambient
Strategic placement of advertising in unusual and unexpected locations to amplify impact.
Augmented Reality Billboard
Billboards enhanced with AR technology to offer interactive, digital layers that engage viewers through their mobile devices.
Augmented Reality Poster
Posters that incorporate AR elements, allowing viewers to interact with the content via mobile or smart devices.
Digital Screen
Digital outdoor executions showcasing promotional content, such as transit displays, LED displays, motion posters, etc.
Drone Show
Outdoor brand activations or messages created using coordinated drones to form light shows or displays.
Guerrilla Stunts
Unconventional and unexpected outdoor activations aimed at surprising and engaging the public in high-impact, creative ways.
Immersive Installation
Large-scale outdoor installations designed to fully engage viewers, creating an interactive, sensory brand experience.
Interactive Billboard
Outdoor billboards that invite interaction and create engagement.
Interactive Poster
Posters that invite physical or digital interaction, creating an engaging experience for the viewer.
Pop-Up Billboard
Temporary billboards that appear in unexpected places, generating immediate attention and buzz.
Poster
Posters designed specifically for vertical services such as walls, displayed in locations such as shopping malls, airports, building walls, various outdoor sites, etc.
Takeover
Out-of-home creative execution at a single location to deliver a bold, impactful message to create or increase brand awareness.
Traditional Billboard
Classic static billboards that deliver brand messages in high-traffic outdoor locations.
Transit
Advertising delivered with the help vehicles such as cars, trains, buses, trucks, airplanes, etc. or transit locations such as car parks, airports, bus and train stations, ports, etc.
Wallscape
Large-scale advertisements displayed on the side of buildings or structures, designed to capture attention from afar.
Audio
Commercials – 30 Seconds & Under
Commercial spots with a duration of 30 seconds or less, broadcast over radio, online, or out-of-home.
Commercials – Over 30 Seconds
Commercial spots with a duration of over 30 seconds, broadcast over radio, online, or out-of-home.
Content Placement
Sponsored messaging strategically placed within appropriate programming for maximum impact.
Sonic Branding
The use of sound elements associated with a brand, product, or service.
Streaming & Downloadable Content
Creative content downloaded or streamed online or from a mobile device with the purpose of promoting a brand, product, or service.
Tailored Audio Content
Audio content crafted for a specific target audience, including a community, culture, or group of people.
Craft
Recognizing the skills, artistry, and techniques applied during the execution of creative ideas.
Audio Craft
Audio Craft – Casting
The casting of an audio clip where the selection of a performer amplified the final product's impact.
Audio Craft – Copywriting
The writing of promotional content for an audio recording.
Audio Craft – Music
An original composition, a licensed recording, or an adapted version of an existing recording.
Audio Craft – Sound Design
Creating, generating, acquiring, or altering audio elements such as sound effects, recordings, etc.
Film Craft
Film Craft – Adapted Music
Re-working or altering an existing piece of music for the purposes of specific film content.
Film Craft – Animation
Manipulating visuals and/or text frame by frame, using techniques such as stop motion, motion graphics, 2D animation, 3D animation, etc.
Film Craft – Casting & Performance
The casting of film advertising where the selection of a performer amplified the final product's impact.
Film Craft – Cinematography
The technique of filming motion picture photography.
Film Craft – Copywriting
The creation of promotional text for a film execution.
Film Craft – Direction
A director's work, art, and creativity demonstrated during film execution.
Film Craft – Editing
The technique and art of assembling shots into a coherent sequence during film execution.
Film Craft – Licensed Music
The use of copyrighted music that has not been rearranged for the purposes of film execution.
Film Craft – Original Music
A piece of music commissioned and composed for the purposes of specific film content.
Film Craft – Production Design
The overall style, look, and feel of production design such as set design, props, location build, lighting, etc.
Film Craft – Sound Design
Creating, generating, acquiring, or altering audio elements such as sound effects, recordings, etc. for the purposes of film execution.
Film Craft – Visual Effects
Techniques for creating or enhancing imagery that cannot be captured during live-action shooting.
Design Craft
Design Craft – Animation
Manipulating visuals and/or text frame by frame, using techniques such as stop motion, motion graphics, 2D animation, 3D animation, etc.
Design Craft – Art Direction
The concept, design, direction, and stylistic elements of a project.
Design Craft – Design Copywriting
The creation of text that is key to a piece of design, resulting in a cohesive product.
Design Craft – Graphic
The use of design elements to amplify the impact of a message or enhance the user experience.
Design Craft – Illustration
The use of visual elements presented as a work of art such as a painting, drawing, computer graphic, etc.
Design Craft – Photography
The artistic and creative use of photography.
Design Craft – Typography
The use of typefaces, point size, line length, leading, tracking, and kerning to amplify the impact of a message.
Digital Craft
Digital Craft – Art Direction
The concept, design, direction, and stylistic elements of digital content.
Digital Craft – Copywriting
The creation of promotional text as part of digital execution.
Digital Craft – Graphic Design
The technique of cohesively blending text and pictures in digital advertisements or marketing.
Digital Craft – Illustration & Image Design
The use of illustration or the digital manipulation of still imagery within a digital context.
Digital Craft – Motion Graphics Design & Animation
The use of motion graphics design and animation in digital execution.
Digital Craft – Moving Image & Video Design
The use of online video and digital footage in the context of digital marketing or advertising.
Digital Craft – Music
The use of an original composition, licensed recording, or an adapted version of an existing piece of music in a digital context.
Digital Craft – Sound Design
Creating, generating, acquiring, or altering audio elements in a digital context, such as sound effects, recordings, etc.
Digital Craft – User Experience
The overall combination of usability, accessibility, design, and functionality of the system.
Design & Branding
Recognizing the art of brand-building through awe-inspiring designs that drive engagement and growth.
Branding
Brand Identity
The creation of a distinct and memorable brand identity for an organization, product, or service.
Brand Messaging
Commercial spots with a duration of over 30 seconds, broadcast over radio, online, or out-of-home.
Logo Redesign
Revamping an existing logo to improve or modernize its design while maintaining the brand's core identity.
Rebranding
Refreshing the identity of an existing brand for an organization, product, or service.
Product Design
Consumer Product Design
Products intended for consumer use, including household and everyday consumer products, electronics, appliances, etc.
Industrial Product Design
Products intended for industrial use, including stationary and IT equipment, furniture, lighting, etc.
Limited Edition Product Design
Products created in limited quantities, often with unique design elements, aimed at generating exclusivity and desirability.
Luxury Product Design
High-end products designed with premium materials, craftsmanship, and attention to detail, reflecting a brand’s luxury positioning and appeal.
Promotional Product Design
Products designed specifically for promotional purposes, such as branded merchandise, giveaways, or limited-time items created to enhance brand awareness and engagement.
Packaging
Innovative Packaging
Creative packaging solutions that introduce new materials, structures, or designs to enhance functionality, sustainability, or consumer engagement.
Luxury Packaging
High-quality packaging designed to reflect premium brand values and convey exclusivity.
Packaging – Alcoholic Drinks
A packaging that perfectly showcases a specific alcoholic drink.
Packaging – Consumer Goods
Packaging design for consumer products, electronics, household, and mainstream consumer items.
Packaging – Food & Beverage
Packaging that perfectly showcases a specific food product or non-alcoholic beverage.
Packaging – Limited Edition
Packaging for existing products only available for a limited time to create a sense of exclusivity.
Packaging – New Product
Packaging created for new product launches, focusing on design elements that attract attention, communicate brand messaging, and differentiate the product.
Packaging – Promotional
Packaging distributed as part of a promotional event, available for a limited time, and not included in commercial distribution.
Sustainable Packaging
Packaging focused on minimizing the impact on the environment.
Digital & Social
Celebrating the magic of digital and social media content and how they supercharge creative ideas.
Digital Content
Audience-Specific Content
Social content created with a specific community, culture, or group in mind.
Interactive Video
Video content that encourages viewer participation through clickable elements, branching narratives, or engaging features, enhancing the overall user experience.
New Realities
Immersive content which allows the user to interact with 3D worlds, including AR, VR, XR, MR, the Metaverse, etc.
Online Ads
Ads specifically created for an online environment such as animated banners, pop-up ads, etc.
Organic Social Post
A post created specifically for a social media platform to engage audiences.
Organic Social Video
A video created specifically for engaging audiences through social sharing.
Paid Social Post
A social media post promoted through paid advertising designed to drive engagement or conversions.
Paid Social Video
Video content created for social media as part of a paid advertising strategy, designed to drive engagement or conversions.
Podcast
Audio or video content produced in episodic format, covering a range of topics designed to inform, entertain, or engage listeners on various digital platforms.
User Generated Content
Social activity specifically designed to entice audiences to contribute or collaborate with a brand.
Viral Video
Viral films, videos, commercials, and other video content produced for online viewing.
Web Series
A series of short video episodes produced for online platforms, featuring continuous storytelling or thematic elements designed to engage and retain viewers over time.
Influencer Marketing
Use of Celebrity Influencer
Strategic collaboration with celebrities, public figures, or other well-known individuals with a broad audience and sizeable influence.
Use of Content Creator
Strategic collaboration with individuals who produce and share original and unique content on social media or digital platforms, whose creativity and imagination attract followers and drive engagement.
Use of Influencer
Strategic collaboration with individuals with a substantial and engaged social media following, whose credibility and reach impact behavior and purchasing decisions.
Use of Micro-Talent & Influencers
Strategic collaboration with micro-talent or micro-influencers with over 1,000 followers to target niche markets.
Use of Multiple Influencers
Strategic collaboration with more than one celebrity, influencer, or content creator.
Media & Channels
Apps
Apps created with the purpose of promoting a brand, product, or service.
Banners & Rich Media Advertising
Over-the-page promotional content such as traditional banner ads, floating ads, page takeovers, etc.
E-commerce Platform
The innovative use of e-commerce platforms to maximize promotional impact.
Email
Innovative techniques in the use of email to deliver promotional content, boosting engagement and conversions.
Games
Interactive games created to promote a brand, product, or service.
Microsite
A specialized website created for a specific marketing campaign, featuring targeted content, unique branding, and interactive elements to promote a brand, product, or service.
Multi-Platform
Leveraging several social media platforms for the purposes of promoting a brand, product, or service.
Promotional Website
Websites, microsites, and landing pages created specifically to promote a brand, product, or service, that are not part of the brand's main website.
Single-Platform
Utilizing the impact of a single social media platform.
Website
A collection of web pages that promote a brand, product, or service.
Digital Campaign
Data-Driven Digital Campaign
Campaigns that leverage data analytics and insights to optimize targeting, personalization, and performance across digital channels.
Gamified Digital Campaign
Campaigns that leverage gaming elements or gamification techniques to engage their target audience.
Mobile Campaign
Campaigns that focus on targeting mobile device users through apps, SMS, or mobile-optimized content to boost engagement.
Real-Time Response Campaign
Campaigns that leverage real-world events or trends in real-time, to create buzz and boost engagement.
Social Media Campaign
Campaigns that focus on promotion through social platforms to boost awareness and drive engagement.
Use of Artificial Intelligence in a Campaign
Campaigns that leverage the power of artificial intelligence to personalize and optimize campaigns to drive interactions and engagement.
Integrated Campaigns
Celebrating creativity that shines through multiple channels and media to deliver a cohesive, impactful brand message.
Integrated Campaigns – By Industry
Integrated Campaign – Agriculture
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the agriculture sector.
Integrated Campaign – Alcoholic Beverages
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote an alcoholic beverage brand or product.
Integrated Campaign – Art & Design
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the art & design sector.
Integrated Campaign – Artificial Intelligence
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote an Artificial Intelligence brand, product, or service.
Integrated Campaign – Automotive
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the automotive sector.
Integrated Campaign – Banking
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the banking sector.
Integrated Campaign – Beauty & Cosmetics
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a beauty or cosmetics brand, product, or service.
Integrated Campaign – Computer Hardware
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a computer hardware brand or product.
Integrated Campaign – Computer Services
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the computer services sector.
Integrated Campaign – Computer Software
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a computer software brand, product, or service.
Integrated Campaign – Cyber Security
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the cyber security sector.
Integrated Campaign – Delivery Services
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the delivery services sector.
Integrated Campaign – E-commerce
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the e-commerce sector.
Integrated Campaign – Education & Training
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the education and training sector.
Integrated Campaign – Electronics
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the electronics sector.
Integrated Campaign – Energy
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the energy sector.
Integrated Campaign – Engineering
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the engineering sector.
Integrated Campaign – Fashion
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a fashion brand, product, or service.
Integrated Campaign – Finance & Insurance
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the finance and insurance sector.
Integrated Campaign – Food
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a food brand, product, or service.
Integrated Campaign – Gaming & E-Sports
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the gaming and e-sports sector.
Integrated Campaign – Government & Public Service
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the government and public service sector.
Integrated Campaign – Healthcare
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the healthcare sector.
Integrated Campaign – Home Furnishings & Appliances
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the home furnishings and appliances sector.
Integrated Campaign – Internet & Telecom
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the internet and telecom sector.
Integrated Campaign – Investment
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the investment sector.
Integrated Campaign – Law & Legal Services
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the law and legal services sector.
Integrated Campaign – Leisure & Recreation
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the leisure and recreation sector.
Integrated Campaign – Manufacturing
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the manufacturing sector.
Integrated Campaign – Media & Entertainment
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the media and entertainment sector.
Integrated Campaign – Non-Alcoholic Beverages
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a non-alcoholic beverage brand or product.
Integrated Campaign – Non-Profit
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the non-profit sector.
Integrated Campaign – Pharmaceuticals
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the pharmaceuticals sector.
Integrated Campaign – Real Estate
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the real estate sector.
Integrated Campaign – Restaurants
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the restaurant sector.
Integrated Campaign – Retail
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the retail sector.
Integrated Campaign – Sports
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a sports brand, product, or service.
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service related to sustainability and the environment.
Integrated Campaign – Transportation & Logistics
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the transportation and logistics sector.
Integrated Campaign – Travel & Tourism
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the travel and tourism sector.
Integrated Campaign – Utilities
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the utilities sector.
Integrated Campaign – Wellness
A campaign leveraging multiple channels such as digital, print, social media, TV, and experiential marketing, to deliver a unified message to promote a brand, product, or service in the wellness sector.
Integrated Campaigns – By Format
360° Campaign
Campaigns that provide a cohesive experience across multiple channels (TV, print, digital, outdoor) and touchpoints to ensure a comprehensive customer journey.
Collaborative Campaigns
A single campaign created by more than one brand and executed across more than one platform.
Content-Led Campaigns
Campaigns driven by content that benefits the target audience, such as reports, educational resources, entertainment content, etc.
Integrated Product Launch Campaign
Campaigns that introduce a new product leveraging a combination of at least 2 formats such as digital, print, outdoor, TV, and social media.
PR
Recognizing creative PR communication and its ability to promote, enhance, or safeguard the image of a brand or organization.
B2B PR Campaign
PR campaigns that promote services and products from one business to another.
B2C PR Campaign
PR campaigns that promote services and products to consumers.
Brand Development Campaign
Campaigns that create an identity for a brand or a product as part of its promotion to the target audience.
Cause Related Campaign
Campaigns that raise awareness about an important cause.
Corporate Image Campaign
Campaigns that focus on the image of a company, including what it stands for and how it is perceived.
Crisis Management Campaign
Campaigns that focus on the handling of a crisis that could potentially affect or has affected a company’s image or reputation.
Digital & Social PR Campaign
PR campaigns that leverage social and digital media platforms to communicate a brand message.
Employee Engagement Campaign
Campaigns that focus on employer-employee relationships and contribute to employee engagement, productivity, motivation, and morale.
Environmental Campaign
Campaigns that focus on communicating corporate social responsibility or environmentally friendly practices with the purpose of boosting an organization’s brand awareness and reputation.
Influencers Campaign
Campaigns that leverage social media influencers, celebrities, and content creators to increase engagement and target specific audiences.
Integrated PR Campaign
Campaigns that leverage multiple media to maximize impact, including online, TV, print, etc.
Launch & Relaunch Campaign
Campaigns specifically created to launch or relaunch a product or service.
Media Relations Campaign
Campaigns that utilize journalists and media outlets to communicate a message.
Multi-Market PR Campaign
Campaigns specifically targeting more than one region or market.
Public Affairs Campaign
Campaigns whose subject is related to public policy, agenda, or legislation.
Reactive Response Campaign
Campaigns that utilize a popular news story, viral video, or event to generate maximum positive coverage for a brand.
Real-Time Response PR Campaign
Campaigns that utilize a major event or current public issue in a time-efficient manner to generate maximum positive coverage.
Single Market PR Campaign
Campaigns that focus on a single region or market.
Engagement
Recognizing creativity that engages consumers, drives meaningful interactions, and produces measurable results.
Direct – Channels & Data
Direct Audio Strategy
Strategies that rely on all types of audio content to reach a target audience.
Direct Data-Driven Strategy
Strategy based on data and insights to achieve maximum marketing impact.
Direct Digital & Mobile Strategy
Strategies that enable the user to interact with a brand through media and technology such as apps, banners, rich media, in-app advertising, etc.
Direct Experience Strategy
Strategies that target audiences and consumers by means of an experience or an activation.
Direct Film Strategy
Strategies that utilize all types of film and video content as direct marketing, including TV, cinema, online videos, outdoor, in-store, etc.
Direct Gaming Strategy
Strategies that leverage gaming and games as a marketing channel to directly reach a specific audience.
Direct Influencers & Talent Strategy
Strategies that use the power of influencers and talent to reach a target audience.
Direct Mail Strategy
Strategies that involve reaching the user via direct mail such as letters, packs, and door drops.
Direct New Realities Strategy
Strategies that utilize immersive and cutting-edge technologies and experiences to reach audiences directly, including AI, AR, VR, XR, wearable tech, NFC, etc.
Direct Out-of-Home Strategy
Strategies that use direct out-of-home advertising such as billboards, posters, ambient, transit, etc. to target audiences.
Direct Print Strategy
Strategies that use printed materials such as brochures, calendars, catalogs, mail, magazines, newspapers, etc., to reach audiences.
Direct Product Strategy
Strategies that rely on a physical item to reach target audiences and deliver a marketing message.
Direct Real-Time Data Strategy
Strategies that rely on real-time data to directly connect a brand with its target audience.
Direct Social Media Strategy
Strategies that leverage the power of social platforms to deliver a message to consumers and elicit a direct response.
Direct Targeting Strategy
Strategy based on data and insight to achieve successful hyper-targeting, audience mapping, and targeting segmentation.
Creative B2B
B2B Influencer Marketing
Strategic collaboration with influential industry experts to promote a brand, drive conversions, and influence purchasing decisions.
B2B Market Disruption
A creative and innovative approach of positioning a brand through disrupting existing market dynamics, business models, and industry practices.
Challenger Brand
Brands that compete against industry leaders by challenging the status quo and adopting a bold, innovative, or disruptive approach, backed by game-changing work.
Corporate Purpose & Social Responsibility
Work that addresses social, ethical, and environmental issues, and shows how a brand's purpose benefits the community.
Cross-Channel Storytelling
Multichannel experiences that reinforce the brand's key messaging through narrative and storytelling.
Digital Transformation
Creative use of digital technologies, including websites, microsites, social media, artificial intelligence, and apps. Showcasing innovation in the use of digital tools and platforms to transform business operations and engage customers. The work will need to demonstrate a blend of short-term tactics and long-term brand-building strategies that connect with customers, improve brand health and ultimately drive growth.
Effectiveness & Measurement
Work that demonstrates effectiveness through measurement, including traffic, conversion rates, renewal rates, brand awareness, etc.
Integrated Campaign
The successful delivery of a cohesive B2B message across more than one platform or channel, to create and increase engagement, and drive growth.
Long-Term Brand Building
The strategic long-term positioning of a brand that demonstrates consistent growth and effectiveness over time.
Targeting & Engagement
Work that effectively targets new customers, drives engagement, or enhances existing customer relationships.
Use of Data
The creative use of data to engage businesses, build brand awareness, and reinforce a brand's image.
Use of Employer Branding
The creative use of employer branding in strengthening and promoting brand awareness.
Media – Channels & Strategy
Brand & Product Integration
Strategies involving the successful placement of content in programs and platforms such as product placement and branding in film, TV and web series, music videos, streaming services, etc.
Brand & Product Integration – Digital & Social
Strategies involving the successful placement of content across digital and social platforms such as social media, websites, microsites, mobile applications, games, native advertising, etc.
Data Integration
Strategies relying on the integration of data and insights into the execution of content to engage with an audience and drive results.
Media Strategy – Audience Insights
Data-driven strategies where the insight is based on an understanding of consumer behaviors.
Media – Audio
Strategies that include delivering ideas, content, and messages through audio platforms such as radio, podcasts, streaming services, etc.
Media – Digital & Mobile
Strategies that include delivering ideas, content, and messages through digital media platforms or mobile technologies such as websites, games, search engines, banner ads, smartphones, apps, etc.
Media – Entertainment
Strategies that include delivering ideas, content, and messages through entertainment, including video, audio, and gaming platforms, apps, etc.
Media – Events
Strategies that include delivering ideas, content, and messages through events, including events, competitions, stunts, promotional games, street art, guerrilla marketing, launch parties, live shows, etc.
Media – Experience & Activation
Strategies that include delivering ideas, content, and messages through experiences and activations, including virtual or live events, pop-up shops, exhibitions, performances, etc.
Media – Film
Strategies that include delivering ideas, content, and messages through film advertising.
Media – Influencers & Talent
Strategies that include delivering ideas, content, and messages through influencers and talent.
Media – Integrated
Strategies that include delivering ideas, content, and messages through multiple media platforms.
Media – New Realities
Strategies that include delivering ideas, content, and messages through immersive technology such as VR, AR, and XR.
Media – Out of Home
Strategies that include delivering ideas, content, and messages through out-of-home media.
Media – Print
Strategies that include delivering ideas, content, and messages through printed materials and publications.
Media – Social Media
Strategies that include delivering ideas, content, and messages through social media platforms.
Media – Specific Target Audience
Strategies that include delivering ideas, content, and messages to a specific target audience.
Creative Strategy
Innovative strategies that connect brands with audiences to create interaction and engagement and drive growth.
Acquisition Strategy
Work that attracts new customers, drives new engagement with existing customers, or achieves growth.
Budget-Friendly Impact Strategy
Budget-friendly creative strategy that achieves maximum results on limited resources.
CSR Strategy
Strategies that address social, ethical, and environmental issues, and create value for the community.
Challenger Brand Strategy
Strategies that showcase brands competing against industry leaders by challenging the status quo and adopting a bold, innovative, or disruptive approach.
Collaboration Strategy
Strategies that leverage the collaboration between brands and agencies to achieve measurable results.
Global Market Strategy
Creative strategies that are implemented globally.
Launch Strategy
A comprehensive strategy centered around the launch of a product or service.
Long-Term Strategy
Long-term strategy that demonstrates consistent growth and effectiveness over time.
Market Disruption Strategy
Strategy focused on disrupting existing market dynamics, business models, and industry practices.
Multi-Market Strategy
Strategy implemented across more than one market, to deliver tangible results.
Real-Time Response Strategy
Strategy executed in response to world events, public affairs, and other real-life events.
Rebrand Strategy
Strategy that focuses on the rebranding of an existing brand, product, or service.
Retention Strategy
Strategy focused on customer retention or enhancing existing customer relationships.
Single Market Strategy
Strategy implemented across a single market, taking into account the market specifics.
Branded Content
Celebrating the beauty of content in all its forms, and its power to shape, promote, and enhance brands.
Branded Content – Audio
All types of creative content promoting a brand in an audio format.
Branded Content – Augmented Reality
Branded content, created with the innovative use of AR to enhance user experience.
Branded Content – Digital & Mobile
Any and all branded digital media content, such as websites, social media, applications, digital user-generated content, etc.
Branded Content – Experiential and Live Events
Content created for or during experiential and live events to promote a brand.
Branded Content – Games
Content promoting a brand in the context of an interactive game, including console, mobile, web-based, etc.
Branded Content – Music
Branded content in the context of music and songs.
Branded Content – Music Videos
Branded content in the form of a music video.
Branded Content – New Realities
Immersive branded content that involves interaction with 3D worlds, including AR, VR, XR, MR, the Metaverse, etc.
Branded Content – Online Episodes & Specials
Branded content that includes online episodes and specials.
Branded Content – Partnerships & Co-Creation
Content created through the creative collaboration of more than one brand or organization.
Branded Content – Print
Branded content execution in published print media such as newspapers, magazines, books, etc.
Branded Content – Real-Time Advertising
Branded content executed as part of real-time advertising, such as in ads in response to events, trending topics, etc.
Branded Content – Scripted Film
Branded content in the context of scripted feature films, videos, documentaries, series, etc.
Branded Content – Social Media
Branded content specifically created for social media and leveraging its power to reach target audiences.
Branded Content – Unscripted Film
Branded content in the context of unscripted feature films, videos, documentaries, series, etc.
Branded Content – Video Podcast
Branded content created specifically created as a single- or multiple-episode video podcast series.
Experiences
Recognizing the power of creative experiences and how they transform brand perceptions and customer journeys.
Brand Experiences & Events
B2B Event
Events created to build and reinforce business relationships, including trade shows, conferences, corporate parties or shows, galas, etc.
B2C Event
Events created to engage the end consumer, such as consumer shows, exhibitions, promotional events, etc.
Brand Activation
Any experience that enables your brand to engage directly with consumers and build a loyal brand community belongs here.
Brand Engagement Event
Brand experiences that drive customer engagement to a brand, build great customer relationships, and have a strong post-event impact.
Corporate Event
Any business event intended to reward, honor, engage, or educate employees, partners, shareholders, or customers (e.g. conferences, seminars, incentives, cycle meetings, corporate parties, celebrations, awards, etc.).
Employee Engagement Event
Internal events which bring HR to the next level as part of an integrated employee engagement or employer branding strategy (e.g. incentive trips, reward programs, teambuilding, employee training programs, employee appreciation events, awards, celebrations, parties, etc.).
Event
This category celebrates any events designed to generate direct engagement between brands and their target audiences.
Exhibition Experience
Experiences that are part of an exhibition, trade, or consumer show (event, show booth, stand, pavilion, or brand display).
Festival
Music, film, art, food, dance, or any other public or community festival that celebrates a specific theme.
Gamified Experience
Brand experiences or events that use gamification to engage the audience.
Guerrilla Marketing & Stunts
Any brand experience or activation using guerrilla marketing, short/one-off live executions, street teams, publicity stunts and street stunts to drive customer engagement.
Immersive Experience
Brand experiences that immerse the audience into an illusory environment with the use of VR, AR, MR, Holography, Telepresence, FPV drone flight, 3D displays, haptic, spatial sensing technologies, etc.
Interactive Outdoor Experience
The leveraging of public spaces to immerse consumers in a brand experience or to communicate a brand’s message in an interactive and engaging way (experiential events, pop-ups, stunts, digital interactive installations, interactive street art, and more.)
Out-of-This-World Experience
Experiences that demonstrate ingenious creativity, innovative ideas, and immense impact.
Pop-up Experience
Masterfully planned impromptu gatherings, exquisite spontaneous celebrations, anticipated but unexpected happenings or experiences which ultimately impress audiences and draw new crowds.
Product Launch
Brand experiences or activations created to launch or relaunch a brand, product, or service.
Retail Experience
Retail brand experiences that enhance the purchasing process, including in-store events, pop-up shops, street vendor experiences, experiential retail, retailtainment, etc.
Sampling Experience
Experiences or events that include a product sampling campaign or activity.
Seasonal Experience
Experiences that effectively capitalize on a season, holiday, or cultural event to drive results for their brands. Examples include experiences created for the Christmas/New Year’s Eve holiday season, Black Friday, Spring sales, Mother’s Day, etc.
Sponsorship Experience
All experiences created to promote a brand at an event as a part of a partnership or sponsorship agreement, including experiences at big sporting events, entertainment events, festivals, concerts, conventions, trade shows, etc.
Sporting Event
Sporting competitions, tournaments, marathons, races, games, team sports, and other sporting events. To enter here, you must be involved with the organization of the actual sporting activities.
Team Building
Events designed to increase motivation and promote cooperation in a team or a company, e.g. retreats, corporate parties, training programs, business runs, team outings, etc.
Creative Transformation
Creative Transformation – Brand
The transformation of a brand, such as overall image, major brand elements, message, etc., to change perceptions and improve its performance.
Creative Transformation – Culture
Transforming a brand, company, or organization's culture to improve employee engagement, motivation, and morale, and ultimately achieve growth.
Creative Transformation – Engagement
Transforming the way a brand reaches out and interacts with its target audience, prospective, and current customers.
Creative Transformation – Experience
Transforming the way people interact with a brand, be it target audience, prospective, or current customers.
Creative Transformation – Major Pivot
A comprehensive transformation of a business or organization, both internally and externally.
Creative Transformation – Operations
The transformation of the internal processes within an organization, be it organization, operations, training, staff and supplier policies, etc.
Creative Transformation – Product
The transformation of physical, digital, or virtual products to enhance customer experience and engagement and ultimately drive growth.
Creative Transformation – Service
The transformation of services, be it existing services or launching new services to boost customer experience and drive growth.
Creative Transformation – Space
The transformation of space that has been designed or redesigned to enhance customer experience and drive growth.
Creative Transformation – Sustainability
Transforming a brand, product, service, or organization with the purpose of making it more sustainable while driving growth.
Customer Journey
Customer Journey – Acquisition & Retention
Customer journey solutions that specifically target acquiring new and retaining existing customers.
Customer Journey – Brand Collaboration
Brand partnerships that enhance the customer journey, offering special, unique, or exclusive products, prices, and purchasing experiences.
Customer Journey – Culture
Customer journey solutions or experiences based on a specific or unique culture, trend, tradition, etc.
Customer Journey – E-Commerce
Uses of e-commerce platforms to create and enhance the customer journey.
Customer Journey – End-to-End
Creative overall solutions that offer a complete customer journey, starting with brand awareness through to delivery and aftercare.
Customer Journey – Entertainment
Customer journey that features entertainment elements, activations, product demonstrations, gamification, etc.
Customer Journey – Inclusivity
Customer journey that drives diversity, equity, equality, and inclusion.
Customer Journey – Live
Customer journey that features live elements such as live stream, influencers demonstrating products, and real-time customer interactions.
Customer Journey – Mobile-First
Customer journeys that rely on mobile solutions, including apps, wearables, e-wallets, etc.
Customer Journey – Promotion
Highlighting the creative use of promotional elements in the customer journey, be it sales, promotional items, etc.
Customer Journey – Purchasing Experience
The purchasing element of the customer journey, including real-world, online, and/or virtual.
Customer Journey – Social Media
Leveraging the power of social networks to enhance the customer journey.
Customer Journey – Sustainability
Customer journeys which adopt environmentally-friendly and sustainability practices.
Customer Journey – Omnichannel
Customer journey that involves multiple channels to enhance the overall customer experience and conversions.
Creative Impact
Celebrating the power of creativity to help causes, create social impact, and change the world for the better.
Clean Energy Campaign
Campaigns which promote sustainable, modern, and clean energy.
Clean Water Campaign
Campaigns which bring the spotlight to the availability and sustainable management of water resources.
Climate Action Campaign
Campaigns which promote and urge action to combat climate change.
Equality Efforts Campaign
Campaigns promoting equality and aiming to reduce inequality based on age, sex, sexuality, disability, race, ethnicity, origin, religion, etc.
Food Waste Reduction Campaign
Campaigns aimed at promoting the reduction of food waste and other related sustainable practices.
Gender Equality Campaign
Campaigns that promote gender equality and empowerment.
Health and Well-Being Campaign
Campaigns promoting overall, as well as individual well-being, including addressing diseases, epidemics, access to healthcare, etc.
No Poverty Campaign
Campaigns that focus on addressing and combating poverty in all its forms, anywhere in the world.
Quality Education Campaign
Campaigns for affordable, inclusive, and quality education, regardless of race, age, gender, or disability.
Sustainable Cities & Communities Campaign
Campaigns which promote inclusive, safe, resilient, and sustainable urban and community areas.
Sustainable Consumption & Production Campaign
Campaigns which promote sustainable consumption and production, involving everyone from producer to consumer.
Wildlife Conservation Campaign
Marketing campaigns that raise awareness and support for wildlife protection and habitat preservation.
Agencies & Teams
Celebrating the efforts of agencies, teams, and individuals that bring creative communication, marketing, and advertising to life.
Agencies
BTL Agency
Agencies specialized in the craft of targeted, custom strategies, focusing on direct engagement with specific audiences.
Boutique Agency
The most creative and successful agencies that offer unique services and a personalized approach. Agencies of up to 50 people are eligible.
Creative Agency
Agencies that craft innovative concepts, branding, and advertising strategies to help brands communicate effectively and achieve measurable results.
Digital Marketing Agency
Agencies that have turned the art of digital marketing into perfection.
Experiential Marketing Agency
Agencies that thrive in the creation of immersive, interactive brand experiences that engage consumers to foster connections and deliver results.
Full-Service Agency
Agencies that can accommodate any marketing needs under one roof.
Influencer Marketing Agency
Agencies specialized in leveraging the power of influencers to achieve a variety of marketing goals.
PR Agency
Agencies that have mastered the craft of managing and enhancing the public image of clients through strategic communication, media relations, and reputation management.
Production Agency
Agencies specialized in creating and producing various types of content, including video, audio, and digital media.
Rising Star Agency
Agencies founded in the last 5 years whose achievements in the world of marketing, advertising, and creative communication already speak volumes.
Social Media Agency
Agencies specializing in managing and optimizing a brand’s presence across social media platforms.
Teams
Client Service Team
Teams excelling at managing customer relationships, anticipating and addressing customer needs, and ensuring project satisfaction.
Creative Team
Teams excelling at developing and executing original and cohesive ideas for campaigns, branding, and content across various media.
PR Team
Teams of professionals excelling at creating and maintaining a positive perception of a brand, company, or organization.
Production Team
Teams that excel in creating and producing original and cohesive content, including video, audio, and digital media.
Project Management Team
Teams of professionals dedicated to planning, executing, and overseeing projects from end-to-end, delivering impactful results.
Strategy Team
Teams excelling at analyzing market trends, consumer behavior, and business objectives to develop data-driven strategies that deliver results.
Individual Achievements
Account Manager
A professional who excels at managing client relationships, ensuring client satisfaction, and overseeing the successful delivery of projects.
Art Director
A creative professional responsible for overseeing the overall style and aesthetic direction of a project to capture audiences and drive results.
Brand Strategist
A professional who can perfectly envision and plan a brand’s positioning, identity, and messaging to build a strong, cohesive presence.
Client Services Manager
A professional responsible for maintaining and enhancing client relationships, ensuring client satisfaction, and ultimately driving client growth.
Content Creator
A creative mind who crafts content that aligns with brand objectives and resonates with target audiences, using creativity and strategic insight to boost engagement, grow followers, and drive brand awareness.
Content Writer
A gifted wordsmith who crafts written content that aligns with brand objectives and resonates with target audiences, using creativity and strategic insight to boost engagement, grow followers, and drive brand awareness.
Creative Director
The most creative of creatives whose visionary minds is behind the concepts and artistic direction of advertising, communication, and marketing campaigns.
Digital Strategist
An innovator who leverages digital trends and audience insights to create impactful online campaigns that drive engagement and growth.
Event Manager
An event manager whose superpowers can counter any event challenge.
Executive Director
A remarkable leader boasting exceptional strategy and excellent leadership skills, backed by vast knowledge in the field of marketing, advertising, and creative communication.
Graphic Designer
A visual artist who crafts compelling designs to communicate messages, build brand identity, captivate audiences, and ultimately drive growth.
Marketing Director
A director who has uncovered the secrets of branding and creative communication, and has proven time and again that marketing is their superpower.
Marketing Manager
A creative marketing strategist focused on promoting brand growth through targeted campaigns and data-driven marketing efforts.
Media Planner
An expert in selecting and managing media channels to optimize reach and engagement, to achieve maximum results.
PR Specialist
A communications expert excelling in building brand reputation and fostering positive public relations through strategic messaging.
Project Manager
A leader in organizing and coordinating resources to ensure seamless project delivery from concept to completion.
Social Media Manager
A professional who has mastered the art of planning, creating, and managing content across social media platforms to engage audiences, build brand awareness, and drive growth.
UX/UI Designer
A designer focused on creating user-friendly, visually engaging digital experiences that enhance usability and satisfaction, ultimately driving engagement and growth.
Video Producer
A storyteller who combines visuals, sound, and editing to produce compelling videos that engage and inform audiences.
People’s Choice
Giving power to the public to determine the most deserving winners in marketing, advertising, and creative communication.
People’s Choice Agency
The best agencies in the world of creative communication, marketing, and advertising, whose achievements can wow the public.
People’s Choice Brand Experience & Event
The art of brand building and brand reinforcement through live communications that can wow the public voters.
People’s Choice Branded Content
Content, regardless of its form, which has the power to shape, promote, and enhance brands, as well as wow the public.
People’s Choice Craft
The skills, artistry, and techniques applied during the execution of creative ideas, while wowing the public in the process.
People’s Choice Creative Impact
Creativity that wows the public while helping causes, creating social impact, and changing the world for the better.
People’s Choice Creative Strategy
Innovative strategies that connect brands with audiences and wow the public.
People’s Choice Creative Transformation
The creative transformation of organizations and processes that not only improves experiences but also wows the public.
People’s Choice Customer Journey
The creative approach to every element of the customer journey that wows the public.
People’s Choice Design & Branding
The art of brand-building through awe-inspiring designs that drive engagement and growth, and wow the public.
People’s Choice Digital & Social
Digital and social media content that supercharge creative ideas and wow the public.
People’s Choice Engagement
Creativity that engages consumers, drives meaningful interactions, and produces measurable results, while wowing the public.
People’s Choice Individual Achievement
The most remarkable creative professionals whose achievements elevate every marketing or advertising project and wow the public.
People’s Choice Integrated Campaign
Creativity that shines through multiple channels and media to deliver a cohesive, impactful brand message and wow the public.
People’s Choice PR Campaign
Creative PR communication that promotes, enhances, or safeguards the image of a brand or organization, and wows the public while doing so.
People’s Choice Team
The most outstanding teams whose combined creativity and collaboration wow the public.
People’s Choice Traditional Media
Creativity brought to life through timeless images and sounds that wows the public.
Ready to claim your symbol of excellence?
Early registration for Symbol Creative Awards 2025 is now open.
