Amitabh Swarup, founder and CEO of Praxis Advertising, is a visionary leader in the advertising world and is known for his transformative approach to brand strategy and customer experience. With a career spanning 36 years, including 30 years in the GCC market, Amitabh has been the guiding force behind Praxis’s evolution over the past 25 years. His expertise in Brand Strategy & Growth has positioned some of the region’s most renowned brands as market leaders through pioneering integrated communications strategies that resonate across every customer touchpoint.
As the Chief Brand Strategist and Customer Happiness Guide at Praxis, Amitabh combines a forward-thinking approach with an unwavering commitment to excellence. His deep understanding of the region’s dynamic market landscape, coupled with his expansive network, has allowed him to drive impactful,growth-oriented campaigns consistently. Amitabh’s leadership is rooted in his people-first philosophy, which is cultivating a culture of mentorship and long-term employee engagement at Praxis. Under his leadership, Praxis is recognized for one of the lowest turnover rates in the industry, underscoring his dedication to nurturing talent and fostering professional growth.
An MBA graduate and a recipient of numerous industry accolades, Amitabh is also a strong advocate for sustainability, championing e-waste initiatives and supporting environmentally responsible practices. His vision extends beyond branding, with a personal mission to integrate all brand touchpoints into a cohesive customer journey that delivers meaningful experiences.
As the architect of Praxis’s Vision 2030, Amitabh is steering the agency toward ambitious growth and expansion within the GCC and beyond, ensuring Praxis remains at the forefront of industry innovation. He is available for interviews, panels, and speaking engagements on Brand Communications & Growth, sharing insights on building enduring brands and leading with vision in an ever-evolving market.
