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Business Trends
Report 2026
by Symbol Awards

Get a clear look at the trends guiding how businesses will grow, adapt, and innovate in 2026 and beyond.

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Key takeaways

Top 10 trends set to impact business innovation in 2026
How these trends will change day-to-day work
What leaders should focus on as AI, sustainability, CX, e-commerce, and data evolve
Practical guidance for building stronger teams, smarter systems, and better products
… and plenty more inside.

Download for free

This downloadable report brings together our research and insight from the Symbol Awards 2026 jury. Our team reviewed market analyses, innovation reports, and data from previous award editions, including the most awarded countries, agencies, and categories.
We also ran a dedicated survey where jury members shared their thoughts and voted for the top three trends they believe will matter most in 2026. Their diverse experience helped confirm and refine the direction of each trend. Together, these perspectives offer a more complete and reliable view of how business innovation is likely to evolve in the year ahead.

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methodology

Frequently Asked Questions

What is the 2026 Business Trends Report?

It’s a short and easy guide to the trends that will shape how companies work, grow, and make decisions in 2026. It covers AI, customer excellence, sustainability, e-commerce, data, and more.

Can I access the report for free?

Yes, it’s completely free. Just fill out the form above, and we’ll send it straight to your inbox.

How can I use the 2025 Creative Communication Trends Report?

You can use it to plan better, understand what’s changing, adjust your strategy, and help your team get ready for 2026.

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