He began his advertising career in 2014 at M&C Saatchi, then continued at DDB Group Italy, then in WPP network (GTC), and at Innocean Italy. He is currently Associate Creative Director at Next Different, where he brings creativity and technology together to shape digital and physical experiences that explore, understand, and address the diverse needs of brands and audiences.His professional profile rests on four pillars: concept-first thinking; visual excellence and art direction; meticulous attention to craft; and a strong command of AI technologies—all underpinned by an insatiable curiosity and a passionate, tech-savvy mindset.A long-time enthusiast of technology applied to creativity, in recent years he has approached experimentation with rigor and specialized in generative AI art. His work has been recognized in several national and international competitions. He is also listed among the “Top 100 AI Art Creators and Innovators,” and his AI experiment “Le Città Invisibili” was featured in Lürzer’s Archive — 200 Best Digital Artists 22/23.Selected clients include: MINI, Sky, BMW, Genertel, Amica Chips, ING Direct, UniCredit, Bennet, Audi, Kinder, Intesa Sanpaolo, GrandVision, Scrigno, De Cecco, Ducati, Volkswagen, Jeep, Alfa Romeo, Abarth, Fiat, Fiat Professional, Mopar, Kia, Hyundai, Alysi, Thermore, Banca Mediolanum, Plenitude, Batist, Dongfeng.
