Hailing from the Brazilian Amazon and a member of the LGBTQIA+ community, Joana Mendes is a copywriter with 21 years of experience and the first Black president in the history of Clube de Criação. Currently Partner and CCO at the boutique agency Jungle Kid, she previously served as a Creative Director for seven years and authored the "Manual de Penteados para Crianças Negras."With a career spanning top agencies such as Loducca, FCB, R/GA, and Wunderman Thompson, Joana has participated in over 35 design sprints for global brands including Nestlé, Nivea, Unilever, Kellogg’s, Nike, and Google. Notably, she led WPP’s Studio X LATAM during the year Coca-Cola was named Brand of the Year at Cannes.A recognized industry leader, she has served as a juror and speaker at Cannes Lions and D&AD, and as a juror for the Clio Awards, LIA, El Sol, Cresta, and Clube de Criação. She has been named one of AdWeek’s Creative 100 and recognized by Papel&Caneta as a professional transforming the communication industry.
