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Jose De la Barra

Creative Director & Founder
The Big Ideas Co.

Advertising professional with more than 15 years of experience in developing creative strategies and communication campaigns across ATL, BTL, and Digital media.

He has worked for product and service brands in diverse categories such as Consumer Goods, Banking, Automotive, Beverages, Restaurants, Entertainment, Education, Public Good / Social Responsibility, among others.

His 360 experience has shaped him to think with an integrated perspective, always seeking the most relevant touchpoints to surprise consumers with every idea or message.

Some of his work has been recognized at advertising festivals such as Cannes Lions, WINA World Independent Advertising Awards, FEPI, El Ojo de Iberoamérica, among others.

He has also served as a Jury Member at international festivals such as the Lisbon International Advertising Festival, Summit International Awards, and The AdForum PHNX.

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