Koren Vaughan, MBA, is a senior experiential marketing and brand strategy executive with 20+ years of experience leading high-impact consumer engagement programs, live events, and integrated marketing campaigns across Fortune-level brands and major media organizations. She specializes in building scalable experiential platforms that drive measurable business growth, increase brand visibility, and deepen customer engagement across B2B and B2C environments.
Throughout her career, Koren has led enterprise event strategy, multimillion-dollar budgets, and cross-functional teams spanning marketing, sales, communications, creative, and operations. She has developed and executed nationally recognized experiential programs for brands including Macy’s, Citi, Essence Communications, and Urban One, delivering initiatives that have generated millions in revenue, earned media, and customer acquisition impact.
Known for her ability to translate brand vision into high-performing live experiences, Koren has produced marquee events including New York Fashion Week activations, Essence Festival programming, and large-scale cultural and music tentpoles such as Summer Jam at MetLife Stadium. She has also built enterprise-level playbooks, sponsorship strategies, and performance frameworks that standardize execution and improve ROI across portfolios.
Koren is recognized for her strengths in strategic leadership, client development, and operational excellence, with a track record of building and leading high-performing teams, optimizing budgets, and forging strong partnerships across agencies, vendors, and executive stakeholders. She holds an MBA in Media Management from Metropolitan College of New York and a Bachelor of Science in Business Administration from SUNY Oswego.
