Currently serving as VP & Executive Business Director at Asiatic MCL, I'm a product-manager-turned-advertising leader who believes great communication should do more than persuade. With nearly 20 years of multidisciplinary experience, I build consumer-centric brand experiences rooted in purpose, cultural insight, and strategic clarity. I hold an Executive MBA from IBA, University of Dhaka and am a CIM MCIM, with additional certifications in storytelling, behavioral design, and digital strategy.
My work has contributed to major international wins — 19 MadStars, 2 Adfest Lotus, Spikes Asia Gold, and multiple Cannes Lions shortlists. I’ve served as Jury at Indie Awards and Jury President at Commwards. I also appear on the Eventex Powerlist 2024 & 2025. Outside work, photography and bonsai keep me grounded.
