Nafi Ul Hoque is a marketing and experiential communications leader with over 19 years of experience in advertising, brand strategy, and large-scale event execution. Throughout his career, he has worked across diverse industries, helping brands translate insights into meaningful engagement and measurable growth. His expertise spans integrated campaigns, experiential marketing, corporate rebranding, digital activations, and thematic brand events that connect businesses with people in authentic ways.
Nafi believes that powerful experiences go beyond visibility — they create lasting brand memory and cultural relevance. He approaches every project with a balance of strategic thinking and creative intuition, ensuring that ideas are not only compelling but also commercially impactful. Known for his collaborative leadership style, he enjoys mentoring teams, nurturing young talent, and building environments where curiosity, accountability, and innovation thrive.
Currently serving as Executive Director at Asiatic Experiential Marketing Limited, he leads the Events and Pop-Up (Content Production) division, overseeing large-scale campaigns and productions for national and global brands. Over the years, he has held senior leadership roles at renowned agencies, including Grey Advertising and Ogilvy & Mather, managing multinational portfolios across FMCG, telecom, finance, and consumer sectors.
From award-winning digital initiatives to record-setting brand campaigns, Nafi’s journey reflects his commitment to excellence, purposeful storytelling, and experiences that leave a lasting impact.
