The professionals recognized here are those who have demonstrably elevated the customer side of business — building meaningful connections, driving lasting growth, and raising the bar for what exceptional sales and customer service look like. The list is a community acknowledgment of the individuals whose work has made a measurable difference in how businesses relate to their customers.
Through open nominations and public voting, with no closed jury or editorial selection. Over 2,500 nominations were submitted from 80+ countries, and the final 100 are determined entirely by the votes received. When vote counts are tied, the nominee with more nominations takes precedence — and if both are equal, both are included.
At the time of nomination, nominators select a field of expertise. Choosing customer excellence directs that nomination here. From that pool, public voting determines the final ranking, published in alphabetical order.
It is one of the expertise-based specialty lists published as part of the Symbol Powerlist of the 100 Most Influential People in Business, alongside recognitions for Creative Communication, Sustainability & Impact, Employer Branding, Business Innovation, and Business Leadership.
