It’s time to present this year’s most influential people in creative communication. The powerlist highlights the industry’s most exceptional professionals —  visionaries who are redefining marketing, experience marketing, advertising, and PR. With creativity at the core of what they do, these people are shaping the future of communication and leaving a lasting impact on the industry.

At Symbol Creative Awards, we recognize the most influential people across sectors, celebrating their industry expertise and global impact.

The stats & facts behind the powerlist

This Symbol Creative Awards powerlist is shaped by the creative community, with industry experts being nominated and then voted for by their peers. Powered by Evalato, the seamless nomination and voting process ensured transparency and fairness in selecting this year’s most influential figures. People who made the list are arranged in alphabetical order.

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A total of 1,113 applications were approved for The Most Influential People in Creative Communication 2025, with 3,731 votes submitted to finalize the list.

Other key highlights from this year’s powerlist include:

• The top 3 countries represented are the United States with 25 professionals, followed by the United Kingdom and Brazil with 13 and 8 professionals, respectively.
  
  
• Experts from leading organizations such as DDB, Monks, Netflix, George P Johnson Experience Marketing, Ogilvy, McCANN, Dentsu, Publicis, VML, and Edelman are featured in this year’s powerlist.
  
  
• SomeMost of the Symbol Creative Awards jury members are part of the powerlist, reaffirming their status as key industry leaders.

Creative sectors recognized

To better highlight the diverse talents within the creative industry, we’ve also introduced specialized categories recognizing professionals in various areas.

These are the following subsets:

• The 100 Most Influential Marketing Professionals
• The 100 Most Influential Creative Minds
• The 100 Most Influential PR Professionals
• The 100 Most Influential Creative Leaders
• The 100 Most Influential Experience Marketing Professionals

The categories ensure that the most impactful visionaries in each sector receive the recognition they deserve.

See all results

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Make your mark and enter Symbol Creative Awards 2025

Looking for recognition for your creativity and innovation? The Symbol Creative Awards 2025 is the perfect opportunity. Enter now at the early bird rate until Monday, March 31st. You can register today and update your categories later.

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